At the moment, I have a singular inventory. Right now, if I want a set, I buy coins or earn them and then redeem the coins for that new set in the shop. Monetization leads nicely to what’s new or upcoming about Blocksworld. I’m looking forward to kids being able to cash out. Like, if I find a really cool car I want to put in my world, there will probably be a marketplace someday where kids can buy and sell stuff. I’d envision, over the next few quarters, getting into a user-to-user economy where kids can sell pieces or constructions. Over time, we’ll go more and more down the path of letting kids earn through their creations like in Second Life. You can earn coins by creating and getting likes from other users, or you can put money in and buy coins to then buy blocks. If you want some of this custom IP or certain types of action blocks or what you might call bling, you can use coins to buy them. To date, we give you a certain set of basic blocks, but then you can buy more sophisticated blocks. GamesBeat: How does Blocksworld make money?Īltberg: We’re still playing with that. Here I can drag out four wheels, put them in place, they just snap together. Then we have what we call action blocks, things like wheels. You can see here by dragging blocks around. It’s a way for them to express themselves in three-dimensional form with scripting. It’s probably kids around six or seven to 17 kind of range. People have showed how easy it is to construct. But we’re targeting a very easy-to-construct interface. It’s very similar to Second Life in that it’s all user-generated content. You give kids a stack of Legos and say, “Make me something.” We see a lot of kids humor stuff, a lot of pop-culture things. Part of what’s interesting as you browse through the community, you see what kids make and what they like when you hand that power to them. Anyone who has it around the world can play. Once you create a world, you can share it within the app. We first released it worldwide a little more than a year ago.
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